Does “Lemonade: Detroit’ have the audacity to think they can raise $25k in 25 days? Absolutely!
“Since we last filmed Joe Faris and Motor City Denim, his story and life have taken a dramatic shift. I’m not yet at liberty to say how, but there is a definite need to film where he is on this stage of his journey.
On March 10, Joe is holding his annual fashion show, Fashion in Detroit. It is the perfect event for us to capture how he is reinventing both the fashion industry and his own life.
HOW MUCH WILL IT TAKE? Based on the three-day shoot we did last year (where we filmed Joe Faris, David Blair, Chazz Miller, and Reverend Barry), this is going to cost $25,000.
That pays for a crew (Director of Photography, gaffer, grip, audio recordist, producer, production assistants and data manager), rental equipment, lights, and travel for three days. Other than me and the Director of Photography who is based in New York, the entire crew will be from Detroit. Aggressive? Certainly. It will require a dramatic momentum push.” - Erik Proulx | Director, “Lemonade: Detroit”
How can you help?
Buy a T-shirt, Bumper sticker, become a producer, tweet about this, or facebook about this!
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